In 2013 the founders of Ground-Up Flavor Company were looking for hot sauces that offered more than heat. They didn’t know much about the industry at the time, so the search yielded few results. They kept finding sauces that were overly heat focused, had names and labels that were risque’ or both. This seeming lack of variety prompted them to ask, “Why not make a sauce of our own?” This caused them to do serious research on the hot sauce industry as well as chile peppers. What they found was a world of variety and flavor.